It is very rare that I fall in love so fast for an SEO Tool. After the starting of a new SEO challenge, I discovered a totally different way to make keyword research. Honestly, their’s one thing I don’t like in almost of keyword research tool (even those specialized for longtail keywords), they’re near all the same.
Usually, that never happen because when it’s about a new SEO tool I m always very skeptic (maybe too much) but SEO Hero (http://www.seo-hero.tech) amazed me. In fact, I have never seen a keyword tool like this before, so let’s discover what’s new with what they call a topic extractor.
SEO Hero is a search engine
I thought that this was the classical search box of a keyword research tool. I mean, a search box for an input that will be checked in a database, like the SEMRush search box or SEOMonitor. That was not the case, SEO Hero is very different.
What a surprise when I entered my keyword ! That tool is not checking a database but it is making a live search on the web!
I looked for Keyword Research and this is how it looks like when SEO Hero starts the job. As you can see their’s a progress bar that shows us that SEO Hero is at the beginning of the topic extraction process.
I needed to check the FAQ to figure out how it was working. In just a few words, SEO Hero is getting the first 100 results that rank on Google to extract the most important concepts. It’s a search engine, it parses pages and then it index the words. The concepts, that they call N-grams are the words you can see on the last screenshot. As you can see
The concepts, that they call N-grams are the words you can see on the last screenshot. As you can see the concepts returned by SEO Hero are really relevant to my topic.
Just think about it one second, i entered “Keyword research” and while other tools that I really love could give me a bunch of long tail keywords like “Keyword research tool”, “keyword research tutorial” “bestKeyword research tool”, SEO Hero gave me smartest suggestions like “search volume”, “keyword ideas”, “long tail keywords”.
Believe me, it’s a long time that I m looking for something like that. With Ron, we created our own tool to get all the co-occurrences for a search query. The results we get are pretty good but checking only the first 5 web pages we get only the most frequent keywords. Not only SEO Hero is checking 100 web pages for a given search query, keywords and topics are highly relevant and we don’t get all the “noisy terms” that we see with our keyword software.
Why is SEO Hero useful?
I guess that marketers can use SEO Hero in many ways and that it’s a point I really like because it’s not the kind of SEO software designed to be used in only one way. If like us you like to think out of the box, for sure you’re going to love SEO Hero software. I m already using it in several ways.
The main problem of every keyword research software is that the output quality depends on your input. If you need to download all the possible keywords in your niche, you have to build several “input family” trying to cover all your niche. One of the most valuable ways to achieve that is Keyword brainstorming but with SEO Hero you can make sure that no input family is missing from your brainstorm.
Finding Topical hubs
If you missed it, you really have to check this very valuable Moz blog post about topical hubs. When you’re starting a new project from scratch or when a company hires your SEO services, you cannot ignore the topic and just think “keywords”.You need to define the main areas of your topic, to discover what are the subtopic, how they are related to each over and sometimes you need also to create new connexions. SEO Hero is just fantastic in helping you to find these topical hubs and that’s why I guess the marketing team of SEO Hero is defining it as a topic explorer.
You need to define the main areas of your topic, to discover what are the subtopic, how they are related to each over and sometimes you need also to create new connexions. SEO Hero is just fantastic in helping you to find these topical hubs and that’s why I guess the marketing team of SEO Hero is defining it as a topic explorer.
Understanding the SERPs
Every SEO agree with that, all the SERPs are different. Google is using much more artificial intelligence and machine learning to rank websites. That means that from a SERP to another, the ranking factors may not be the same.
SEO Hero comes with an interesting feature that shows you how your competitors are optimizing their web pages. For some queries, I have noticed that Google really loves list element, and if it’s the case for your main keyword you can’t miss it with SEO Hero. This feature is called HTML Insights, here under a video that talks about it.
Yet I have many things to discover with SEO Hero and I m sure it could be useful for other tasks. I m seeing an interesting longtail feature, I m not sure if I m going to use it but it could be interesting to get a look at this option. We can also get phrases and that’s fantastic for copywriters, so I’m sure that there are other cool things to discover about SEO Hero.
PS: It makes me sad that there is not the possibility to make and export of the keywords and topics, I hope that they will add this option soon because it’s very important. We cannot add by hand every single keyword in excel so I hope they will do something for that.